Malaysia Showcase 2010 to kick off in Brunei

February 5, 2010 |

The Star, Friday, 5 February 2010 – Metro – Page, 12 )

BRUNEI will host the first Malaysia Showcase 2010 from March 5 to 7 at the International Convention Centre in Bandar Seri Begawan.

The event, which will be open from 10am to 10pm daily, is organised by Eventneka Sdn Bhd, and supported by the Malaysia External Trade Development Corp (Matrade), Tourism Malaysia, the Malaysia Healthcare Travel Council and Enterprise Asia.

The first of a series of regional roadshows which will cover Asean countries, the Middle East and India, Malaysia Showcase 2010 highlights the country’s products and services, technological capabilities as well as attractiveness as an investment and tourism destination.

The first exhibition and trade mission to Brunei will comprise 60 companies in Malaysia in six themed clusters, namely Cuti-Cuti Malaysia, Malaysia Food Bazaar, Investment In Malaysia Seminar, Education Malaysian 2010, Buy Malaysian Products, and Malaysia Healthcare. Among the key exhibitors are Setia Haruman Sdn Bhd, Cyberview Sdn Bhd, CCM Berhad, Maybank, Proton and Mah Sing.

More than 240 delegates from the business sector will participate in the event, which is expected to attract about 20,000 visitors from Brunei, as well as the Brunei, Indonesia, Malaysia and the Philippines–East Asean Growth Areas (BIMP-Eaga).

Deputy Minister in the Prime Minister’s Department Senator Datuk T. Murugiah said during the launch of the showcase in Kuala Lumpur recently that it was an opportunity for Malaysian companies to tap into the growing and underserved Brunei market.

“The trade value between Ma laysia and Brunei until November 2009 is valued at RM1.84bil and Malaysia is the third largest exporter to Brunei after the Britain and Singapore.

“We’ve also received a total of 1.2 million tourists from Brunei last year.
“There’s immense opportunity to grow this further, and seal our position as a leading business partner of Brunei, which has had long and cordial ties with Malaysia,” he said.

Meanwhile, Eventneka Sdn Bhd chairman Datuk Rahmat Ismail said the Brunei government was encouraging the local business community to venture into new industries in partnership with foreign businesses. “This is an excellent opportunity for Malaysian companies to combine their resources and know-how with their Brunei counterparts to take their businesses to greater heights.”

Besides the exhibition, there will be several activities, including a food festival, tourism bazaar, product launches, business matching sessions with major distributors and trading houses in Brunei, and investment seminars. Malaysian companies taking part in Malaysia Showcase 2010are eligible for support from Matrade under the Market Development Grant and Services Export Fund.

For details, visit, or contact Riza Ismail at 03-7880 7886 / 019-776 2777 or e-mail

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